Promoting Your Work
The Irish Writers Centre does not directly promote the work of any particular author. However, we do promote Irish writing and Irish writers indirectly by programming courses and events of all kinds around the country and abroad. We promote our own events through our newsletter but sometimes promote the events of other organisations through social media at our own discretion.
If you have an event such as a reading or book launch send us an email at firstname.lastname@example.org and we may be able to post about it through our social media outlets.
Here are some other ways you can promote your work:
- If you haven’t already, join social media like Facebook, Twitter, etc. Having a strong online presence will allow you to reach a wider audience and start marketing yourself. This will also keep you up to date with various writing events and programmes going on around you. Twitter is fast becoming the best way to communicate with other professionals. Learning the ins and outs of #hashtagging will do you good as we charge into the digital age.
- Have a powerful artist’s statement. An artist’s statement is like a mission statement; it tells people what you and your writing is about. As a writer you are selling yourself, so think of this as your elevator pitch. Make it short but persuasive. If you want some advice on how to create a great artist statement you can take a look at this.
- Start a blog. As writer, a blog is like a CV. It is a great platform to post snippets of your writing, information about upcoming events and pretty much whatever else you would like people to know about you and your work. We recommend using the website WordPress for creating your blog. Or if you are looking for free alternatives, websites like Tumblr and Blogger are a good place to start. We occasionally offer blog writing courses so keep an eye out for upcoming programmes. You will find some great advice about starting and keeping up your blog at writing.ie.
- Take one (or a few) of our courses at the Irish Writers Centre. We offer a vast range of courses, from creative non-fiction writing to children’s book illustration as well as various professional development workshops. Not only will you learn how to broaden your skills in your particular field, you will also learn from established writers how to market and promote yourself and your work. If you are a member you get a discount on all our courses. For a full list of our courses click here.
- Take a Mindshift course at the IWC. Our Mindshift courses are dedicated to various aspects of professional development including building your brand as a writer, using social media and joining the festival circuit. They are facilitated by experts in the field and provide you with opportunities to learn some tricks of the trade and network with other professional writers.
- Join a writing group. This is a great way for you to start networking with other readers and writers. Meeting people and forming formal and informal relationships will help you in more ways than you think. We have a list of writing groups offered through the centre as well as groups around Dublin and around the Country. Writing groups are great places to get feedback to ensure that your work is as good as it can be.
- Enter writing competitions and festivals. Winning awards and getting a bit of recognition for your work is a sure-fire way to broaden your audience. Keep an eye out for events on our website and on social media. You can check out upcoming competitions here.
- Get a professional headshot taken. You would be surprised how many professional writers have terrible headshots. If you can afford to, hire a professional and get a great shot. This will make you appear more serious and professional as a writer.
- Have business cards made. This is essential for networking. Have a few on hand when you attend events so you can get your name out there. Make sure to include your phone number and a link to your website and social media where you can be reached. This is a great way to appear more professional and leave your mark.