Writing for a digital audience with Lorraine Griffin. Irish Writers Centre

Writing for a Digital Audience with Lorraine Griffin

Starts: Thurs 6 Feb 2020
Time: 6.30pm – 8.30pm
Duration: 4 Weeks
Cost: €140/€125

This digital writing course will help you to optimise your online writing skills over a range of communication channels. Learn how to create traffic-generating, well-written and targeted content to showcase your own work and to write for business.

Week1: Introduction to online writing: Structure and form (online vs print)
Week2: Formats and styles of online writing
Week3: How to create a content plan and measure success
Week4: Promoting and sharing your content online 

*Across the 4 evenings, there will also be practical exercises as part of the class*

Lorraine Griffin is a digital and content marketing expert who has over 20 years experience working for brands like O2, Bank of Ireland and Fáilte Ireland.  She now works with leading brands to help them create and roll out digital and content marketing strategies.

Lecturing placements include the NCI, IMI, DMI and Griffith College, where she lectures at professional, post-graduate and masters level covering Digital Marketing Strategy, Content Marketing, Social Media and Online PR. 

Through her consultancy business, she offers a content creation service, providing web copy, blogs, articles, eBooks and social content.  She also offers in-house coaching for business leaders and their teams.  

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